celebrating national rum month

Award-winning rum blends to sip and savor

A snapshot of the history and complexity of rum through the lens of some of our favorite rum spirits.

DISCOVER YOUR PERFECT RUM

There are several distinct styles of rums blended around the world. Explore the map below to find your favorite and learn more about what makes each style unique.

what is rum?

It Begins with sugarcane

Rum is defined as alcohol distilled from sugar. Sounds simple enough, but this centuries-old spirit is actually one of the most complex in the world. Produced using sugar in forms ranging from cane to molasses, the rum category spans so much more than just light and dark. From premium liquor aged for the better part of a decade or more to creative, fruit-flavored infusions, it’s a spirit that’s just as at home in a smoky cigar lounge as it is at a swim-up pool bar.

RUM IS ONE OF THE MOST COMPLEX CENTURIES-OLD SPIRITS IN THE WORLD

background and history

A Smooth
Spirit with a Long Heritage

The first documented rum distillery was built in the Caribbean in the mid-seventeenth century, making it the first spirit in the world to be commercially distilled. From there, the category has continued to expand and diversify, and today, rum is produced in more than 80 countries. It’s classified into three types based on the language spoken in the place where it’s made: English, French and Spanish.

This photo taken at the Bacardi factory, circa 1910

from start to finish

THE RUM MAKING PROCESS

The process of creating the perfect rum can be boiled down to 4 main pillars: Fermentation, Distillation, Maturation and Finishing

1

Fermentation

The rum-making process begins with fermentation, where all those robust flavors and aromas start to build. Yeast combines with sugar, which yields three products: alcohol, heat, carbon dioxide.

2

Distillation

Next, the alcohol is extracted and distilled in one of three ways: using pot stills, column stills, or a combination of the two. Pot stills, alse called batch stills, are the traditional method, while modern column stills bring more precision and scalability to the process. Any combination of the two results a unique profile that contributes to the complexity of the spirit.

3

Maturation

After distillation, rum is transferred to oak barrels, where it ages for as long as a decade or more. The specific wood from which the barrels are made, as well as duration of maturation, greatly influence the end product. Maturation times vary based on climatic conditions; in tropical areas rum will typically ade roughly 10% faster than spirits coming from regions that aren’t as hot and humid.

4

Finishing

Last comes finishing, when rum is filtered to remove any remaining by products, then blended to create a consistent product throughout the entire batch. It rests in large stainless steel tanks, where the flavors integrate and volatile compounds evaporate. Purified water is added to dilute the rum down to the desired bottling strength, which usually falls between 40 and 50% ABV, before it is fully proofed. Finally, natural colorings and flavorings can be added (if desired) before the rum is bottled